Opening Remarks In modern fast-paced corporate environment, maintaining an edge of the competition is crucial. Competitive analysis has always been a key strategy for achieving a competitive advantage, but the emergence of AI technology has transformed this field. Tools driven by AI are transforming how companies gather, analyze, and utilize infor

Introduction In today’s fast-paced business world, staying ahead of the rivals is crucial. Competitive analysis has always been a core strategy for achieving a competitive advantage, but the advent of Artificial Intelligence (AI) has revolutionized this process. AI-powered tools are reshaping how companies collect, process, and act upon data abo

Overview Social media marketing is evolving dramatically in the last few years, shaped by changes in technology, consumer actions, and business needs. A major transformation in the marketing landscape has been the emergence of artificial intelligence (AI). AI’s capability to revolutionize social media marketing has captured the attention of busin